Inside Real Estate by Peter O'Malley

Author:Peter O'Malley
Language: eng
Format: epub
ISBN: 9780730345022
Publisher: Wiley
Published: 2017-03-23T12:00:00+00:00

Conditioning is a weapon commonly adopted by agents. Protect yourself in advance by insisting on a ‘get out' clause in your agreement if you are being conditioned.

36 Reading the play to manage the sale

During the sales campaign, your agent will make some key recommendations relating to marketing, pricing, or whether to accept or reject an offer. These are significant watersheds in your campaign and their importance cannot be overstated.

As previously mentioned, most people sell real estate on average every seven or eight years. This inexperience in such an important transaction can be daunting. Being aware of the key indicators that govern every transaction will assist you in determining the merit of your agent's recommendation. Agents do not always have the luxury of being able to tell their clients what they want to hear. But by educating yourself on the key ‘on-market' indicators, you can assess recommendations objectively rather than reacting emotionally.

If you can remain calm and objective during the campaign, it will help you and your agent to deliver the best possible result.

There are four indicators of the health of your campaign:

internet hits/traffic

enquiries

inspections

offers.

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